4. How did you use media technologies in the research and planning stage? (Pre-Production)

Pre-Production - Created with Haiku Deck, presentation software that inspires

4. How did you use media technologies in the construction stage? (Production)

Production - Created with Haiku Deck, presentation software that inspires

4. How did you use media technologies in the evaluation stage? (Post Production)

Post-Production - Created with Haiku Deck, presentation software that inspires

3. What have you learned from your audience feedback? Pt. 2

Audience feedback was gathered through us by a few methods, the most effective of which was by running a focus group and filming it to record the feedback. This video can be found on the last slide of my Evaluation Task 3 Prezi. Apart from that, we essentially gathered some feedback simply through work of mouth of our schoolmates. We also got together with an A1 entire class and asked them all questions we wrote down in order to get a collective response from all of them.

We aimed to pick a different demographic audience to ask the questions, despite the audience having the same age, (which is the age of our intended target audience for our products) they had different genders. However, psychographically, our audience that we questioned were the same. The result of all this was to get feedback from people of the same backgrounds/believes and ideologies, but with different demographics, like gender, in order to see how different the answers would be.

The advantage of using methods like word of mouth over the focus group questionnaire is that we were able to grab honest opinions since the audience isn't then being pressured by questions and they are able to freely share their own opinion. However, the advantage of using focus groups is that it gives a more sophisticated response and we can get answers from specifica questions that we disegned, as opposed to the normal, simple 'I like the red lights' comments. 

 The strengths that our feedback indicated is that one, the red lights worked really well. And second, that Joe Helmen really fitted the role we were looking for. He did a very good job in portraying himself as an artist who is not all about the looks and more about his music. This is one aspect that really attracts the younger age group of our target audience. The weakness, however, was the fact that joe had a lot of hand movements as he performed in the music video, perhaps a bit too much for our taste. Another weakness that was commonly pointed out in our digipack was the fact taht it was hard to read a lot of what it said due to the font. It was a bit confusing, especially in the back cover where we included most of the written part.

In our music video we did not intend to encode a lot. However, one thing we did encode was to highlight the fact that our artist is an organic one. Meaning that we wanted the people to see that he was all about his music and not about looks. The audience would then decode this and feel more attracted to our main actor since this is an aspect that believe believe is 'cool'.

My responses support the uses and gratification theory because we can see that we were not really forcing them to answer what we wanted in any way. We wanted the audience to be active and not passive, we wanted the media text to be shown to them, and for them to choose whether it worked or not and being honest with their answers. We can see in the video that a lot of the answers were quite personal. This is because they have applied the uses and gratifications theory which essentially states that the audience are not subliminally being passively controled by the media. As instead they are active and they receive media texts and formulate their own opinions on it.


 

3. What have you learned from your audience feedback?

2. How effective is the combination of your main product and ancillary texts?

This is a video my group and I made responding to questions that regard Evaluation Question 2