Gravity Poster Analysis

Gravity Poster Analysis

When the institution made this poster they focused on the main aspect of the film, which is the unfortunate event in which one of the astronauts got lost in space. The movie is about the struggle of the astronauts trying to fight the force of gravity in order to survive. In the movie poster the institution presented two main characters who happen to be very popular in the film industry, those are Sandra Bullock and George Clooney. Just through the appearance of these two big names, automatically it will grab the attention of the audience. The biggest text in the poster is the movie title, which is pretty much self explanatory. Above the two main actors in the film, there is a short phrase saying "don't let go". This indicates one of the key features of this film, the fact that if an astronaut lets go of his safety rope he or she will be pulled or pushed forever by the gravity in space.

If I were to denote the film, I would say that basically I see a astronaut in space near our planet. But if I were to do a connotation of this poster I would describe many other features, within them,  the lighting. The lighting in this film poster is very poor, since it represent space. Some colour connotations for black are darkness, emptiness, loneliness, frightening and spacious. There is though, some  lightning in the right edge of the planet earth which comes from part of the sun which is being exposed in the picture. This small amount of lighting is meant to grab the attention of the audience and make them focus on the astronaut being pushed away from his spaceship by gravity. There is also a small presence of the colour blue which mixed with the black gives a sort of mysterious and empty vibe to the poster.

The image lacks on objects and has a lot of empty space in it. There is an astronaut, some sort of space machine on the bottom right corner which could be a spaceship or maybe a satellite. We see a detached rope coming from the astronaut which suggests to the audience that  the astronaut was detached from his safety zone. There are also many little fractures of something floating near him/her, which could be metal scraps. And again, the only reason why we can actually see the metal scraps and the astronaut is because of the small sunlight. We can tell that the location is very near to planet earth because of how close we can see the world to the astronaut. Last but not least this poster leaves the audience thinking "what happened in the scene that made the astronaut float away and get detached from the spaceship, or, his safety zone." 

Overall this poster has been very nicely done by the institution, because it gives some information about what the movie plot will be, but at the same time, still leaves us, the audience, wondering what was the cause of that event. This is a very good example of a poster that catches the attention of the audience and maybe makes them want to watch this film.