Monday's Guest Speaker of the Music Video Industry

On Monday a guest speaker named Ollie Allgrove froom the multi-awarded "Passion Pictures" came into the our class to talk about his career in the media industry, not necessarily only the music video industry but a general overview of what it is like. He did however talk about the music video industry and a bit of what he has done in it.

He started his talk discussing how the music video industry has changed over the period of time. he said that only ten years ago music videos were a lot more exclusive and were only shown in TV, on music channels such as MTV and others. It was also a way for artists to express themselves even further apart from only the music. Basically it was a big thing, but nowadays, with the technological progression the internet made it possible to stream music videos taking away a lot of credit out of them, since people can watch it whenever they feel like it.

One difference from music videos today and about 7 to 8 years ago is how much more expensive they got. They budget for music videos back then used to range somewhere between 500 to 2000 dollars, whereas nowadays it has increased by at least ten times in order to create just an average music video.

Ollie Allgrove mentioned to us the different stages of making a music video. The stages include:

1. The Brief
2. The Treatment
3. The Shoot
4. The edit

He mentioned that those steps should be strictly followed in order to make life easier in the post production stage. The reason for this is because any changes made in post are considerably more expensive.