Researching the Conventions of a Different Homepage

My group is currently working on the music video of an alternative R&B artist, Spooky Black. While the rest of my group is researching about conventions of similar artists to spooky black, who are also artists of the same genre, I am researching about a completely different artists from a genre that will completely contrast alternative R&B. Therefore, I decided to research about famous pop/country artist Taylor Swift's website. Given that the two genres already are polar opposites, the conventions of the genres are also going to be completely different.

CONVENTIONS OF ALTERNATIVE R&B

• Regarding gender sterotypes, Usually, the male artists of this genre dress up fairly nicely and smart, wearing suits and other smart clothing set pieces. This can be seen with the famous R&B artists: Usher, Drake, and Chris Brown. However, depending on the lyrical context or sub-genre of the track, the artists may dress up quite differently, wearing baggy and swaggy clothes as it can be seen in many Rap music videos.
• As far as dressing codes for women are concerned, the same thing applied then to men. Women are either dressed up in very little and provocative clothing or in nice, classy clothing. The way that women are portrayed in the music video plays a hige roll on attracting the target audience for the genre which usually consist of men who are into sexy women.
• Now, regarding Website conventions they are usually quite simplistically laid out. Once again, depending on the aritst the website will either be quite classy or quite "swaggy". Two good contrasting examples are Chris Brown's homepage and Drake's homepage. As shown in the pictures below. 
• The conventions of R&B artists' homepages are not tha much different from the conventions of rap artists' homepages, due to the fact that the two genres don't differ too much from each other.

TAYLOR SWIFT'S HOMEPAGE

Taylor Swift's homepage is unarguably a completely contrasting artist to the R&B ones. This is mainly due to the contradistinction of both music genres. As it can be seen below, Taylor Swift's Homepage is quite colourful. It's not abstract and weird, it is exactly what is expected from a classic pop music homepage. It was laid out this way in order to attract the gigantic target audience that pop music consists of. As opposed to the other two R&B examples, Taylor Swift's website completely contrasts it due to the movement seen as soon as the website is opened on the homepage. If you visit the site ( http://taylorswift.com/ ) you can see that the main picture changes every few seconds. 

In addition, if scrolled down a bit further, the individual can see pictures and gallery photos of what seems to be her personal life, giving the large fan base the expectation that they are connecting with her in a way. These pictures include Taylor having fun with some friends, her youth, past shows she performed it, etc. Self centering herself in nearly all the pictures. 

Lastly, as far as dress codes are concerned. Taylor Swift's dress codes have both similarities and differences form the R&B artists'. It can be seen that Taylor is either dressed very classy and sophisticatedly (like some dress codes seen in R&B artists' pictures), or in a slightly more casual, yet fashionable way, which is usually how pop artists are seen. This is because they have a large fan base and they need to be careful with what they wear in order to portray the idea that they don't try too hard to look nice, but still look good in their casual clothes.