What Should be Included on a Website?

Essentially there are a total of 12 different things that are, or at least should be included on a website.

•  A website must include an attractive, intriguing headline that will please the audience the moment they access the homepage.
• A website must also include a sub-headline that supports its headline. It should include a brief description of what is offered on the website.
• Thirdly, a website must include a series of tabs that redirect you to a different part of the website

1. For one, a website must include an attractive, intriguing headline that will please the audience the moment they access the homepage. 
2. Secondly, a sub-headline. What good is an amazing headline and a bad sub-headline. The sub headline should include a brief description of what is offered on the website. 
3. In addition, an adequate website must also include primary calls-to-action. Essentially menaing that the website must have a few (CTA's) in the main page that will direct people to places further down the website page. This is crucial due to the fact that the main purpose of a website is to intrigue people and make them dig further down into it. 
4. A supporting image is also critical in the making of a website. This is because the majority of people accessing it are most likely to be visual people, as most of the population in the world is. Therefore having an image or even a video that intrigues the visitor will likely keep their attention for longer. The use of the image should be quite intelligent, as it needs to capture the emotion and cause a certain feeling to the visitor, and simultaneously provide a visual description of what the website is offering. 
5. It's no good only telling the buyer what the website has to offer, it needs more convincing. Therefore it is also very important to let the buyer know that the content or product is worth their investment. That is the reason why explaining why it all matters is important. This needs to be done in a simple way, so keeping it short and keeping it in the language of the buyer is important.
6. Social proof is a powerful tool that indicates trustworthiness to an audience. Because by having positive comments and feedback to the website will convince the buyer that the content is indeed worth it. 
7. Navigation must be easy and accessible, therefore it is important to keep a clear and visual path in order to redirect the clicker into the website and making it easy for them to find exactly what they are looking for. It is often a good idea to include a search box for those reasons.
8. A good content offer using either a whitepapaer, ebook or guide only benefits the website because it generates more leads from the homepage.
9. In addition to the calls-to-action, the website must also include some good secondary calls-to-action. By having decent secondary CTA's, the website is able to offer additional content is case the visitor isn't interested in the primary ones. It is also important to give the visitors something to click when they scroll down the website. 
10. Give the audience some of the key features, so that they can understand more precisely what the website has to offer, and make them not waste their time on somehwere they wouldn't like to be. Once again, it is important to keep the content easy and simple to read. 
11. In the case that the visitors to the website are not ready ti buy, a website needs to offer a link to a resource center where they can learn more. This makes the website more trutworthy once again, and establishes that the website is for real about their products and also makes them look a bit more professional. 
12. In order to build a better first impression of the website it must also have a success indicator somehwere in it. Either including statistics of visitors or purchases from the website, or including things like awards to prove success.