Idea 2 Digipack

• I could imagine the track "Matisyahu - One day" having the picture of a man with a hopeful and thoughtful look on his face in the bottom half of the album cover. As such...

•  The background for the design of the album cover would be plain white to resemble the face that he is thinking about something that does not exist yet. Because the color white connotes the idea of something non-existent.

• I then imagined having a little cartoon looking cloud, coming out of his head to resemble thought. Just as it can be seen on cartoons and comic books...
  
  
  
  • In that cloud, I imagine people smiling and holding hands. And the title across the people's torsos along the line ... 
     
    
    
    Now for the artist website
     
  
  
  • Firstly, I did some research on the artist and found out he's a Jewish singer for rap/reggae/hip-hop/R&B that does not follow the stereotype that most artists for this genre have, which consist of drugs, violence, making women objects, disrespect. Instead of those, Matisyahu strongly believes that if everyone contributes to becoming a better person, the world would be a better place. And that is what most of his music is about.
  • So for the website I thought of using pictures of random people performing simple good deeds. All the pictures would be in black and white and in a faded collage format. These following image give an idea of what I mean. Basically substituting the shapes by the black and white pictures.  
  
  
  
  
  
  
  •  The tabs would take you to different places of the website each with different background images, but still following that black and white theme. The music tab would have a background of the artist performing to a small crowd. While for instance the merchandise tab would have a background of people who are committed to making a change and wearing T-shirts with inspirational quotes regarding a quest to a more peaceful, better world.