Wednesday 9 September 2015

Idea 2 Music Video

Track 2- Matisyahu - One Day


  • The artist who sung this track is a Jewish singer who often mixes rap music with reggae with hip hop. He is known for being such a good person and making songs that send messages to the society about being better people. In the lyrics of One Day he sings about helping people and stop fighting for a better future which is basically what my idea for the music video would revolve around. My idea for this music video would be the main actor (while lip syncing) performing good, simple deeds while walking out in the streets. He'd be for example, helping an old lady cross the street, saying hello to people, stopping by a grocery store to buy food for a homeless, doing a charity donation, etc. 


  • I think at one point he could show up performing the song to a small crowd of people just to portray the fact that he is trying to send the message of the song to everyone. The artist would be wearing a simple regular outfit while performing in a small sized stage. This performing bit would be likely to show up in the last chorus of the song.


    •  The narrative of my idea would be fairly simple, just consisting of the actor going around town helping people who cannot help themselves. Showing his concern for a better society and that there are people trying to make a better future.
    • Stylistic elements: I imagine this being in a busy street, perhaps from an old/urban looking city. I imagine it being a regular day slightly cloudy but still with some sunlight to get as many natural lights as possible.
    • The video would fit in with the specific track because of the lyrical context of the song. The singer talks about helping people and his expectations and beliefs of what a better future would be like. "One day this all will changeTreat people the same. Stop with the violence. Down with the hate. One day we'll all be free. And proud to be. Under the same sun. Singing songs of freedom like. One day".
    • The video would fit in with the brand image of the artist because he is known to be a very good human-being. Normally his songs are made with a social or political message within them, expressing his opinions on problems the world is facing nowadays, in this song's case, violence and disrespect.

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