Understanding Concepts

Justin Bieber - What do you mean?





Genre: Pop


Concepts and conventions: The red, violet, purple lights symbolize romance. The close ups of intimate body parts connotes there is sexuality in the video attracting the target audience (young women who are in search of the perfect men).


A$AP Rocky - Wassup



Genre: Rap


Concepts and conventions: The sex, the money, the girls. All these are conventions we are most likely to find in a rap track. As contrary to the genre indie rock, rap artists want to show off what they have and try to create jealousy within the audience. For example we get close ups of the Ferrari logo in the artist's car. A concept that is also likely to be found in these kinds of music videos are that women are being shown as objects as opposed to humans, contrasting Justin Bieber's "What do you mean" which shows Justin taking good care of the woman.


Goodbye Chanel - Foreva | Sofar Leeds



Genre: Indie Rock
Concepts and conventions: The fact that the band is performing the song only acoustically, it makes it look as if these people have the talent. Because the band is what appears to be backstage, it shows that they don't need fancy lights or sound engineers to make them sound good, they can do it themselves. Lastly, if we compare this band to ASAP rocky we can clearly see that they are opposites, this indie band focuses more on the pure talent and keeping their music to themselves while the rapper shows off all his accomplishments and tries to make him look like he's the best.